Reflections on Star Wars' Popularity

I caught some of Star Wars: Episode IV on t.v the other day. It occurred to me, not for the first time, how unique Star Wars is. I don't just mean in how groundbreaking the special effects effects were, or how nothing else has encapsulated everything that was cinema up until that point, but mostly in how popular it's remained since its release. Star Wars: Episode IV: A New Hope first hit theaters in May 1977, but people talk about it as if it came out in May 2012.

Like we'd have promotional posters this awesome in 2012...

Think about this for a moment: The Avengers and The Dark Knight Rises were easily the most anticipated films of 2012, they had the 1st and 3rd most successful opening weekends of all time, and they came out only a few months ago. Star Wars came out 35 years ago and I hear more people talk about it than The Avengers and The Dark Knight Rises combined.

Note that whenever this "Dark Knight Rises" character's voice is mentioned,
people immediately compare him to Darth Vader.

                                         
I can rarely scroll down my facebook news-feed without seeing at least one or two Star Wars related posts. How many movies from the 70s can make that claim? How many movies in general can make that claim? Let's look at some other movies from the 70s. Annie Hall, Woody Allen's 1977 "Best Picture" winner is still talked about at times, and, when brought up, is always regarded as an important piece of cinema, but is not talked about nearly as much as the Sci-Fi film in question that came out during the same year.

The Academy picked a movie revolving around a romantic relationship
over a movie about people flying around through space? Absurd!

The Godfather, 1972 "Best Picture" winner, (along with its 1974 sequel) is often considered the greatest film of all time. It made a huge splash when it first came out, and people still love, respect, and discuss it, but for every pop culture Godfather reference you see, there are twenty Star Wars references.

On that subject, how many times have you heard people talk about Star Wars on t.v, in movies, in comics? Whether it be characters in a movie discussing the politics of construction workers building the Death Star (Clerks), or blatantly having a character mimic the iconic "I am your father" line from Episode V (Tommy Boy), references to Star Wars are everywhere. For that matter, take Mel Brooks' film "Spaceballs," an entire movie parodying Star Wars. In a similar way, Family guy made 50 minute parodies of each of the three original films.

Not that I'm a big Family Guy fan, but hey, is a prevalent reference. 

Even if you were to take away all the references and allusions to Star Wars in popular culture, it's still probably the most present and prevalent piece of cinema culture. In all its movies, t.v shows, toys and other products, it's pretty much an industry in and of itself, and a huge one of that.

Buy All 11,590,334!

And all this from a science-fiction movie with a story that was intentionally stock and generic. It's no secret that George Lucas based Star Wars off a large variety of things, but much of his inspiration (with the exception of John Ford and Akira Kurosawa) was from cheap and largely considered second rate material: Flash Gordon serials, westerns and all sorts of sci-fi B-Movies.

Look like anything familiar?

It's surprising that this movie, based mostly on what many at the time would have deemed low-class, would become one of the most popular and beloved pieces of film ever shot.

I don't think its popularity will fade anytime soon. If it was going to, I think it already would have. Its popularity didn't end with those who first saw it in theaters. Unlike many sci-fi movies that age very badly, this won't harm Star Wars in the same way. It still looks good. That's one of the wonderful things about using practical special effects; if it looked real then, it will probably still look real now. Whereas movies filled with computerized effects that looked great when they came out look old and dated only a couple years after their release.

CGI, in all its disgusting, stupid and unrealistic-looking,
yet surprisingly expensive glory!

Even if Star Wars' effects hadn't aged well, that wouldn't matter too much. The story is timeless. It is not a "70s movie." It's something we'll be able to share with our kids and they with their's. It's amazing to me that a sci-fi/action/adventure film could not only be so timeless, but so accessible to everyone. It's a truly unique piece of the film world. I don't think it'll fade away any time soon, and I consider that a very good thing.